Your cart is empty.
All orders will be processed in NZD. Shipping calculated during checkout.
We're on a mission to get people wearing better socks, and buying less. It's not worth being a company centered around outdoor adventures, if we aren't committed to caring for the environment we work and play in too.
Read below to learn more about the areas we've focused on when it comes to being a responsible company.
Durability by Design
Designing durability as well as comfort into everything we make is one important way we can make a difference. If we succeed, our customers will choose to wear better socks and buy less – reducing the volume of textiles that go to landfill.
Maximising the use of Natural Fibres
Wool is an incredible high-performance fibre; breathable, moisture wicking, thermoregulating, odour resistant, completely renewable and biodegradable. Possum fibre is in the same boat. So that’s why maximising the composition of natural fibres in everything we make is a core part of our design process.
We haven’t yet figured out a way to make a comfortable, durable, and high-performance sock without the use of some petrochemical based fibres like nylon and elastane, which really bugs us. We’re actively exploring renewable options with our suppliers and hope that one day we can make a high-performance sock out of 100% renewable materials.
Our Supply Chain
Our supply chain starts with Wool Integrity NZ certified wool, sourced from the best NZ sheep farms - known not only for their top quality wool but also for their sustainable farming practices.
Our partners that spin this wool into yarn are also committed to the highest standards of environmental sustainability, and a commitment to the health, safety and wellbeing of their employees. This commitment is backed by OEKO-TEX® STANDARD 100 and bluesign® certifications.
This yarn is then knitted into garments - with 95% of these being made in our Norsewood based factory.
Environmental Sustainability
Of course, using the best fibres is just one part of the sustainability journey. We also take a hard look at what happens across our manufacturing and sales processes.
We work hard to minimise energy and water use and recycle as much of our waste as we can. We have our own water bore, use renewable electricity (which mostly comes from the wind farms on the Tararua ranges down the road) rather than gas or diesel to fire our boiler, and all wastewater is treated in the local treatment plant. But we know there is more to do.
We’ve redesigned our packaging to minimise plastic and now use FSC-certified card. We work hard to reduce our energy and water use, recycle as much waste as possible, and repurpose offcuts in creative ways—like dog beds and weed mats.
We're proud of how far we've come, but we're just getting started. This is a long-term journey—and we're excited to keep innovating every step of the way.
Community Sustainability
As the largest employer in Norsewood, we take our responsibility to the local community very seriously. We aim to provide stable local employment opportunities, a happy, inclusive working environment and ongoing learning, because that’s one way we can make a positive difference to the community.
We also support several local organisations, and help our staff support them too. For example, our staff in the local Volunteer Fire Brigade get paid when they are called out during work hours.
Since 2023, we have donated over 3,000 pairs of socks and 500 pairs of Merino undergarments to local community groups.
In October of 2024, we matched every online sock purchase by donating a pair to Auckland City Mission (with a final tally of $25,000 worth of socks), to help support homeless people by keeping their feet warm over winter.
In November of 2024 we worked with Garden to Table to develop a groovy vege socks (Toma-toes), with 20% of online sales being donated straight back to the charity.
We are excited by how much more we can contribute to the local community and to regional New Zealand as our customers support us to continue to grow. We want to do well to do good.