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Designed and tested in Aotearoa by the experts.

Merino is one of the world's most ancient breeds of sheep and one of the toughest. Unlike regular sheep, the merino is built to survive the scorching summers and freezing winters of New Zealand's rugged terrain.

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Merino

Merino wool's incredible natural characteristics make it ideal for clothing, socks, gloves, beanies and scarves. Merino wool is a completely natural fibre that is both renewable and biodegradable, so it's as gentle on the environment as it is on you.

  • It's a natural temperature regulator.

    The shape of merino wool fibres provides insulation that keeps you warm in the winter and breathability that keeps you cool in the summer.

  • It resists odour.

    Merino wool naturally wicks moisture away from the body, even when it has vaporized. This prevents odour-causing bacteria from remaining in the fabric. That’s why Merino socks and other clothing doesn’t smell.

  • It delivers great moisture management.

    Merino wool can hold more than 30% of its own weight in moisture before feeling wet. It absorbs moisture from your skin and desorbs that moisture into the atmosphere leaving you dryer and more comfortable. This is why you are less likely to get blisters when wearing Merino socks.

  • It's extremely resilient and wrinkle resistant.

    Without chemical treatments of any kind, merino wool can be tucked in, bunched up, and folded and it will remain smooth and wrinkle-free. It’s crimp like structure means it can stretch by up to 30% without breaking and it doesn't need to be ironed.

  • Its really comfortable.

    Merino fibres are so fine they gently bend when in contact with your skin, providing softness and comfort. 

  • Its naturally flame resistant.

    Unlike many other fibres, Merino won’t melt or stick when it comes into direct contact with a burning surface.

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Possum

Possums, a wild pest introduced into NZ during the 1800’s, are responsible for significant damage to New Zealand’s native forests and birds. New Zealand sourced possum fur or fibre is a by-product of New Zealand’s conservation programme and is recognised globally as being an ethically sound natural fibre. 

Possum fibre has some unique characteristics which is why we blend it with Merino wool to produce some of our products.

  • It has unbeatable insulation properties.

    Possum fibres have a hollow core trapping a tunnel of air that provides extraordinary warmth – up to 55% more than wool. The polar bear is the only other animal that grows hollow core fibres. 

  • It’s really light.

    The hollow core in possum fibre makes the fibre light, delivering a great warmth to weight ratio. 

  • It’s incredibly soft, yet very resilient. 

    Possum fibres feel soft and silky, yet are very resilient, resisting pilling and abrasion.